7 Best AI Tools for Marketers (Jasper.AI Included)

Having extensively tested a fair share of AI tools, I've seen how they improve marketing. They automate routine tasks, create content, offer valuable insights, and make campaigns more personal.

However, some AI tools fall short of expectations. After months of their evaluation, I've filtered out the ones that don't work.

So, in this write-up, I'll share some of the best AI tools for marketers, catering to both experienced and newcomers.

Best AI Tools for Marketing

What You Should Look for in an AI Tool for Marketing?
EdrawMind AI: Visualize Your Marketing Strategies Like a Pro
Jasper AI: The AI Copywriting Assistant for Content Marketers
Surfer AI: Optimize Your Content for Search Engines
HubSpot Marketing Hub: A Comprehensive Marketing Solution
Brand24: Best for Social Listening and Brand Monitoring
Albert.ai: Optimize Your Campaigns and Maximize Results
PhotoRoom: The Must-Have Tool for Product Photography
Which Should You Choose

What You Should Look for in an AI Tool for Marketing?

Focus on these standards to choose the right AI tool for your marketing needs:

First, the interface should feel natural to use. When time is tight, your tools shouldn’t hold you back. A well-designed intuitive layout and helpful tutorials ensure you can start right away.

Second, repetitive work wastes time, so AI tools should streamline these tasks and let you focus on strategy. The more efficient the automation, the more you can accomplish.

Third, ensure the tool integrates well with your current tech stack if required. It should sync with your CRM and analytics platforms easily. Open APIs make the data flow smoother and reduce friction in your workflow.

Lastly, always check user reviews and the tool's reputation. Platforms like G2 and Capterra provide insights from other users. Look for feedback on their pros, cons, and specific use cases. This will guide you to a tool that fits your needs.

Top AI Tools for Marketers No.1: EdrawMind AI

With EdrawMind, marketers can easily visualize ideas and plan campaigns and content strategies. It’s packed with AI tools, templates, and symbols to facilitate the creation of mind maps in minutes. Real-time collaboration means teams can turn ideas into solid, actionable plans without a hitch.

Key Features

AI Mind Mapping: Prompt your requirements, and the AI will create a structured mind map for planning or brainstorming in minutes.
Extensive Template Library: Pick from hundreds of templates designed for customer mapping, competitor analysis, social media planning, etc.
Presentation Mode: Convert mind maps into slides instantly for quick presentations.
Real-Time Teamwork: Edit and collaborate on mind maps live with team members anywhere.
Other AI Tools for Marketers:

Pros

Mapping out a social media campaign helps you grasp everything, from deadlines to platforms.
Real-time collaboration during a project allows teams to work together efficiently with an instant feedback loop.
Presentation mode makes marketing pitches visually compelling and easy to understand.

Cons

The online version might lag when editing a large mind map. Switch to the desktop version to avoid interruptions.
The offline mode is limited—some advanced AI features only work when you’re online, which might not suit everyone.

Pricing

Free Plan: Limited features.
Annual Plan: $59/year. 10,000 AI tokens, unlimited topics, export/print without watermark, 2GB cloud storage.
Lifetime Plan: $99. Lifetime access, 10GB cloud storage, free upgrades.

Rating

G2: 4.5/5.0 (10+ Reviews)
Capterra: 4.6/5.0 (50+ Reviews)

User Review

Top AI Tools for Marketers No.2. Jasper AI

Jasper AI is an AI-driven tool that assists marketers in writing various content types, including social media posts, ad copy, blog articles, scripts, etc. It utilizes natural language processing and machine learning to create text that sounds natural.

Features

Templates: Jasper offers over 50 templates for various content formats and goals. These templates cover blog posts, website copy, social media updates, marketing emails, and video scripts.
Brand Voice and Style: You can train it on your brand's voice and style. This ensures that all your marketing materials have a consistent tone.
Content Improver: This feature helps you enhance existing content. Jasper can rephrase sentences, clarify points, and adjust the tone to improve engagement.
Jasper Chat: With Jasper Chat, you can ask for different content options and receive quick feedback to enhance your content.

Pros

It churns out engaging marketing content like ad copy and social media posts way quicker than a human can. It helps you reach a wider audience without breaking a sweat.
Keeping your brand’s voice steady is helpful for big teams where multiple people contribute to the content.
It digs into marketing data to spot trends, helping you create campaigns that connect. This can boost engagement and lead generation.

Cons

While mostly spot-on, Jasper AI sometimes struggles with quickly evolving subjects, leading to occasional errors.
It can be pricey, which might be a stretch for marketers on a budget. Weigh the costs versus benefits before diving in.

Pricing

Creator Plan: $39/mo/seat - Powerful AI features to create & improve your content everywhere you work online
Pro Plan: $59/mo/seat - Advanced AI features to create content for multiple brands & collaborate on campaigns

Rating

G2: 4.7/5.0 (1200+ Reviews)
Capterra: 4.8/5.0 (1800+ Reviews)

User Review

Top AI Tools for Marketers No.3. Surfer AI

Surfer SEO has already become a staple for boosting rankings. Surfer AI, its new AI-powered addition, focuses on content creation and optimization. It helps marketers speed up the writing process while ensuring their content meets SEO standards.

Features

AI Content Generation: Surfer AI helps you write SEO-optimized blog posts, articles, or website copy, analyzing search intent and keywords. It uses natural language processing to make sure your content stays relevant.
SERP Analysis: It reviews top-ranking pages and provides helpful insights on content length, structure, headings, competitor keywords, and more.
AI Content Editor: This tool offers real-time tips for improving your content. It suggests keywords, headings, and related topics based on top-performing pages.
Outline Builder: Surfer builds structured content outlines using keyword data and SERP analysis. It ensures your content hits all the key points.

Pros

With real-time tips, you can optimize your content for better visibility.
Useful data on competitors helps you refine your strategy.
Analyzing top-ranking pages helps write more relevant and detailed content.

Cons

Budget-conscious users might find it a bit heavy on the wallet.
It nails SEO but can miss brand-specific nuances. The human review may fine-tune the content to match the brand's vibe.

Pricing

Essential Plan: $99/month - Everything you need to start optimizing your content
SCALE AI Plan: $219/month - Ideal for marketing teams scaling up content production

Rating

G2: 4.8/5.0 (500+ Reviews)
Capterra: 4.9/5.0 (400+ Reviews)

User Review

Top AI Tools for Marketers No.4. HubSpot Marketing Hub

HubSpot Marketing Hub offers a robust suite of marketing tools to assist businesses in attracting visitors and closing sales. It centralizes marketing management, integrating everything, from content creation to email marketing and analytics.

Features

Content Strategy: HubSpot's AI analyzes your existing posts and suggests topics you might've missed. It also provides high-quality keyword and SEO tips to help you optimize content.
Campaign Assistant: It automates campaign creation by generating email subject lines. Furthermore, it writes the copy and even crafts landing pages. All the stuff is adjusted based on the target audience and how they interact with your content.
Customer Segmentation: Its AI analyzes customer behavior and makes segments for more personalized campaigns.
Chatbots: It helps create chatbots to engage visitors instantly. The chatbots are smart enough to answer questions and qualify leads.
Data Analytics and Reporting: HubSpot shows you how your marketing is performing. The AI spots patterns, predicts results and gives you actionable insights to drive better ROI.

Pros

A suite of marketing tools makes it easier to manage workflows. You won’t need to juggle multiple apps, which is a relief.
Automatically setting up email sequences and nurturing leads frees you a lot of time. You can focus on strategy and creativity instead of dealing with redundant tasks.
Detailed insights enable you to make wise decisions and refine your marketing approach effectively.

Cons

There are different tiers and optional add-ons that can quickly add up, making it a real budget-buster.
With many advanced features, you may need time to get the hang of the platform.

Pricing

Free tools: $0/mo - Start generating and emailing new leads and measuring your success
Marketing Hub Starter: $20/mo - Essential marketing tools to engage and convert leads
Marketing Hub Professional: $890/mo - Comprehensive marketing software for automation, reporting, and campaigns for large businesses & enterprises

Rating

G2: 4.4/5.0 (11900+ Reviews)
Capterra: 4.5/5.0 (6000+ Reviews)

User Review

Top AI Tools for Marketers No.5. Brand24

Brand24 supports marketers in monitoring their online presence effectively. It tracks mentions on social media, blogs, and forums, offering real-time insights. With its AI tools, you can automate tasks like sentiment analysis and anomaly detection.

Key Features

AI Insights: With charts and metrics, AI insights give a snapshot of your brand performance. It helps you spot strengths and areas of improvement.
Anomaly Detection: It identifies unusual increases or decreases in brand mentions. This alerts marketers to possible crises or trends, allowing for better reputation management.
Brand Assistant: An AI chatbot offers data-driven responses about your brand's online visibility. It helps analyze competitors, track campaigns, and find the right influencers.
Emotion Analysis: Figure out how people feel about your brand by sifting through emojis and language in mentions. It gives you a deeper understanding beyond simple positive or negative appraisals.
Topic Analysis: Discover and examine topics your target audience discusses online. It shows sentiment, reach, and share of voice, helping you align content with customer interests.

Pros

Custom alerts about brand mentions keep you updated on shifts in sentiment. You can jump on any issues before they escalate.
The AI Insights feature simplifies data analysis and highlights trends that might slip past you if you were doing it manually.
Advanced filtering options allow you to refine social listening by source, sentiment, and more.

Cons

While there’s a free trial, the full range of AI features comes at a cost. It could be a stretch for smaller businesses or solo marketers.
New brands without much historical data might find trend and sentiment predictions inaccurate.

Pricing

Free Trial: 14-day free trial with no hidden fees
Individual Plan: $149 - For tracking a small brand
Premium Plan: $199/month - Ideal for startups and small businesses
Pro Plan: $299/month - Ideal for growing businesses and small agencies

Rating

G2: 4.6/5.0 (290+ Reviews)
Capterra: 4.7/5.0 (190+ Reviews)

User Review

Top AI Tools for Marketers No.6. Albert.ai

Albert.ai uses AI to automate marketing tasks. It analyzes data, uncovers trends, and drives decisions for search engines, social platforms, and ads. This frees up marketers to work on strategy while it manages the execution and fine-tuning.

Features

Campaign Automation: From budget setting to ad creation, it handles everything and fine-tunes campaigns as they run.
Multi-Platform Ad Coverage: Whether it’s for search engines, social media, or display networks, it manages all ad types and directs focus to high-performing channels.
Real-Time Adjustments: It tests and adjusts campaigns on the spot, refining them for better results as new data comes in.
Behavior Forecasting: By studying past trends, it predicts audience actions, so campaigns adapt before your audience responds.
Tailored Targeting: It groups your audience by their interests and behaviors, ensuring ads reach the right people at the right time.

Pros

Automating tasks across multiple platforms saves time and reduces manual work.
Finding valuable audience segments is excellent for discovering high-converting customers to improve ROI.
Detailed performance reports can help you track ROI and conversion rates to fine-tune your strategies.

Cons

The pricing factor makes it a bit tough for smaller businesses to afford.
Sometimes you can’t easily trace errors or odd results due to its opaque AI systems. It leaves you stuck when troubleshooting.

Pricing

Free Trial: New users can explore Albert.ai with a free trial.
Customized Plans: Pricing is tailored to your company's size and advertising budget, with estimates available upon request.

Top AI Tools for Marketers No.7. PhotoRoom

PhotoRoom is an AI image editing app that streamlines product photography for marketers. Users can quickly remove backgrounds and generate professional product photos. Its intuitive design appeals to businesses of various sizes, especially those lacking design experience or ample resources.

Key Features

Background Removal: Automatically eliminate those distracting backgrounds so your products look sharp and professional. It also offers various realistic background designs.
Image Editing Tools: Easily adjust lighting and colors to give your photos an extra flair. For instance, Magic Retouch automatically smooths out imperfections in your product photos. Plus, you can edit multiple images in one go with batch editing.
Templates: Choose from diverse templates that suit different products for polished visuals.

Pros

Quick background modification helps you create sharp, professional images for your online store.
A variety of templates for different marketing needs saves you from design headaches.
Enhancing product images automatically can help you create stunning visuals.
The interface is super friendly for users of all levels, and the mobile app is a bonus for quick edits.

Cons

For more complicated edits, you might find PhotoRoom a bit limiting.
The AI can mess up on more detailed backgrounds, requiring manual fixing.
The free plan doesn’t allow for exporting high-resolution images. It could be an issue for professional use.

Pricing

Free Plan: Basic product photography, up to 250 exports, team space
Pro Plan: $12.99/month - All free features, AI tools, batch editing, teams upgrade, 2 extra seats

Rating

G2: 4.3/5.0 (10+ Reviews)
Capterra: 4.8/5.0 (10+ Reviews)

User Review

Which Should You Choose

Tool	Key AI Features	Best For	Pricing (starting	Ease-of-use
EdrawMind	AI mind map generation, templates, presentation mode	Visualizing ideas, planning campaigns	Free	High
Jasper	Content generation, brand voice, content improver	Content creation, social media, ads	$39/mo	High
Surfer	Content generation, SERP analysis, content editor	Optimizing content for search engines	$99/mo	Moderate
HubSpot	Content strategy, campaign assistant, chatbots	Automating marketing tasks, managing campaigns	$20/mo	Moderate
Brand24	AI insights, anomaly detection, sentiment analysis	Tracking brand mentions, managing reputation	$149/mo	Moderate
Albert.ai	Campaign automation, real-time adjustments, forecasting	Automating, and optimizing marketing campaigns	Custom	Moderate
PhotoRoom	Background removal, image editing, templates	Product photography	Free	High

After months of testing, I’ve found these AI tools incredibly useful for digital marketing. They save time on routine tasks and give you richer audience data, making your campaigns sharper.

You can explore free trials to find what works for you. Ultimately, the best AI tool is the one that makes your marketing flow better.